April 16, 2014 | Kristin Laird

With an ever-growing number of new consumer products added to store shelves each year, the Product of the Year Canada red stamp of approval is a helpful guide when faced with dozens of choices in the grocery aisle. The award program, now in its fifth installment in Canada, champions and celebrates innovative consumer products and helps shoppers make more confident purchase and trial decisions. Whether it’s sophisticated new technologies or a simple tweak to a brand’s package design, each winning product aims to make consumers’ lives a little bit easier.

http://www.marketingmag.ca/news/marketer-news/products-of-the-year-107702